Zeno Group Seeks Vice President, Corporate Digital Marketing
JOB DESCRIPTION
The VP, Corporate Digital will be responsible for leading digital workstreams for key corporate clients including, but not limited to, executive visibility and thought leadership, executive and corporate social media strategy, paid social (especially LinkedIn), and online corporate storytelling, including some familiarity with website development and SEO.
This role is for an entrepreneurial candidate who can help advance our corporate digital offering in Chicago and beyond. S/he should be excited by the opportunity to create a new and unique direction for this work at Zeno, helping to grow existing clients and new business in the process.
In this role, the candidate would lead complex teams across specialties, including creative and paid media. The VP, Corporate Digital will report into the SVP, Digital (Chicago digital practice lead) and be a leader on the Chicago digital team.
ABOUT YOU
Should be an expert at developing strategies that leverage market, category and audience insights to uncover and point to a unique path forward for our clients
Should have a knowledge base of the digital media landscape for B2B and an understanding of all possible media and marketing channels (social, programmatic, search, TV, video, and email), with an emphasis on social
Will have deep experience with developing thought leadership campaigns including executive visibility on social media and corporate reputation initiatives. Bonus if you have experience working on corporate programs for consumer brands
In addition to strategy-building, you will be expected to cultivate senior digital and marketing client relationships and drive execution from start to finish
You should have a hands-on approach to mentoring junior teammates and driving the team collectively towards success
You should have deep experience managing a team and creative deliverables, including a natural knack for copywriting and creative concepting
DESIRED QUALIFICATIONS
10+ years of experience in corporate digital marketing
Minimum of bachelor’s degree in marketing or other related field
Deep experience with corporate content strategy development, whether for a brand’s corporate social channels or an executive’s channels
Deep experience with paid social media, including behavioral targeting (especially LinkedIn)
Experience in developing a brand’s corporate website, including SEO
A natural copywriter and creative thinker
Strong problem-solving and natural leadership, with previous experience managing others
Highly experienced with client counsel and tough client Q&A conversations
Experience in numerous client presentations, with strong speaking skills
Strong project management skills with experience growing and leading a team
Strong understanding of performance metrics, optimization and ability to spot trends
PLUSES
Experience with SEM and programmatic display
Demonstrable experience in bid management and tracking solutions (Google Ads, Microsoft Ads, etc.)
Proficiency in Google Analytics, Google Tag Manager, Google Data Studio, and various ad platforms
Expertise in B2B influencer marketing, including both paid and earned
HOW TO APPLY
Potential candidates can apply for the position here.
ABOUT US
Zeno Group is a fiercely independent and global integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients.
Zeno Group is a place where careers are built and lives are lived. We cultivate our fearless culture to ensure greater diversity, equity and inclusion across the entire agency and the industry. Zeno is for everyone. Winner of our industry’s most coveted awards including the 2021 PRWeek Agency of the Year and a two-time winner of PRWeek’s Best Places to Work, Zeno has been previously named Creative Agency of the Year by PRovoke and recognized twice by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS
Zeno Group offers a creative and differentiating benefits package including a variety of medical and dental choices, vacation, and sick time. We also offer a 401(k) plan, pretax flexible spending accounts, tuition assistance, a prescription drug benefit plan, a vision plan, long-term and short-term disability, life insurance and programs that support flexibility and promote work/life balance. In addition, our unique ZenoFit wellness program offers financial support to pursue the wellness activity of your choice.