Zeno Group Seeks Senior Digital Analyst
JOB DESCRIPTION
This role is for a Senior Analyst in a communications world – straddling the intersection between numbers and messages. Daily, you will utilize tools and strategies to translate raw data into valuable business insights and optimization suggestions. Working closely with the PR and Digital teams in order to implement data-driven recommendations generated through proprietary in-house learnings at scale and across multiple clients.
As a Senior Analyst you will be the analytics lead for your respective accounts, getting involved at the inception of new campaigns/programs as well as new business opportunities. You will work with digital channel owners and media monitoring experts to help analyze performance and identify key learnings and provide recommendations that will propel the client forward. You will lead client-specific projects from data cleaning and aggregation to visual creation and finally to report completion as you analyze the results to create actionable insights that will guide strategic decisions, uncovering real-time optimization opportunities that impact the bottom line.
The candidate must be data agnostic, willing to leverage information from a bevy of sources to best analyze the problem and forge a solution. This person will build, develop and maintain data structures, reporting systems and build customized dashboards based on KPIs that will support key business decisions and shape future programming recommendations.
This analytics team works in lockstep with the digital team at Zeno and will interact with every facet of the organization and, at times, clients as well. If you have an affinity for a wide gamut of data and are yearning to augment your knowledge, this role will allow you access to some of the most diverse datasets and tools around. That said, this person must be willing to get their hands dirty and roll up their sleeves in order to optimize existing processes, create best practices, work cross-functionally, ensure data validation, as well as build data visualizations from the ground up.
ABOUT YOU
This person must:
Love to tinker: What better way to learn than diving in and trying new tools or approaches to data and strategy? The more creative the solution, the better!
Be a self-starter: Someone who loves taking challenges head-on.
Love technology: An aptitude for and general interest in technology will go a long way in success for this role.
Think critically: PR is difficult to measure in nature, we're looking for candidates that can think outside the box and are solution-oriented.
Learn, teach and collaborate: This role is as much about teaching those around you as it is taking on challenges of your own. Collaboration is key and communication is essential.
Be willing to laugh: We have a lot of fun and we hope you would, too.
DESIRED QUALIFICATIONS
At least 5 years of experience in a client-facing analytics/consultant role
Minimum of bachelor’s degree in marketing, business analysis, data management / reporting, statistics, economics, or other related area
Expert knowledge in Microsoft Office applications with specific experience in Excel (i.e. pivot tables, advanced functions, formulas, filtering, etc.)
Excellent time management skills and are highly organized
Strong problem solving, quantitative and analytical abilities
Understanding of marketing and the various metrics that come with them, with a particular focus in digital metrics
Strong grasp of paid offerings on major social networks, including ad units, objectives, targeting and campaign best practices
Experience with paid media, measurement, media planning and/or has worked with digital advertising in the past
Expert knowledge of Google Analytics, GA certified a plus
Experience working with and creating databases and dashboards used to inform business decisions
Experience with data visualization tools a must
PLUSES
Experience with Tableau a plus
Experience with GTM & website tagging a plus
Knowledge of cloud architecture, direct experience with AWS, HDFS a plus
#LI-SW1
HOW TO APPLY
Potential candidates can apply for the position here.
ABOUT US
Zeno Group is a fiercely independent and global integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients.
Zeno Group is a place where careers are built and lives are lived. We cultivate our fearless culture to ensure greater diversity, equity and inclusion across the entire agency and the industry. Zeno is for everyone. Winner of our industry’s most coveted awards including the 2021 PRWeek Agency of the Year and a two-time winner of PRWeek’s Best Places to Work, Zeno has been previously named Creative Agency of the Year by PRovoke and recognized twice by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS
Zeno Group offers a creative and differentiating benefits package including a variety of medical and dental choices, vacation, and sick time. We also offer a 401(k) plan, pretax flexible spending accounts, tuition assistance, a prescription drug benefit plan, a vision plan, long-term and short-term disability, life insurance and programs that support flexibility and promote work/life balance. In addition, our unique ZenoFit wellness program offers financial support to pursue the wellness activity of your choice.