Commit to purpose and unity with DAA to drive change
Our Commitment: A Unified Leadership Oath
Established in 2020, our commitment is a pledge from the companies we represent to take meaningful action that embodies our collective values. By becoming a part of DAA, your organization aligns with a movement that champions inclusive excellence and industry-wide accountability.
Strengthening the Future of Communications—Together
Now more than ever, the communications and public relations industry must lead with purpose, alignment, and action. Building stronger teams starts with unified leadership, representative talent, and meaningful collaboration.
When you join the Diversity Action Alliance (DAA), your organization commits to:
Collective Progress – Submit your organization's race and ethnicity workforce data annually through our secure reporting platform by June 30. This transparency drives measurable change across the industry.
Ongoing Learning & Leadership – Integrate inclusive communication strategies, equitable leadership practices, and cultural awareness into your daily operations through expert-led training and development.
Community & Collaboration – Share insights, benchmarks, and best practices with a national network of DAA signatories, helping all organizations grow together.