Zeno Group Seeks Director, Influencer Marketing
JOB DESCRIPTION
Zeno Silicon Valley is looking for a seasoned Director of Influencer Marketing to join our growing digital team. The ideal candidate should have a mix of influencer marketing, social media, analytics, content marketing experience, a want to develop junior staff and a passion to learn. This person will be responsible for leading the day-to-day execution of influencer marketing programs, brand storytelling, insights and analytics.
The ideal candidate will lead digital accounts and social influencer engagement, paid social and measurement. Other responsibilities include creative ideation, managing briefs, building and managing client relationships, presenting concepts and developing proposals, delivering clear POVs on digital trends for clients.
RESPONSIBILITIES
Help to lead multiple influencer campaigns, from one-off executions to long term, relationship-based programs
Work with influencers to create engaging, authentic, branded content
Maintain strong relationships with influencers across a variety of consumer, tech and lifestyle topics
Keep abreast of emerging technologies, influencers and trends
Promote influencer posts via paid social; managing budgets and optimization
Leverage data and analytics to drive optimization and continuously sell in new services
Draft SOWs
IN THIS POSITION, YOU MUST
Be hungry: Show you want to be here and give 100% every day.
Be a self-starter: Love taking on new challenges and learning new things.
Be resourceful. The ability to find quick and clever ways to overcome challenges and get answers.
Be a strong copywriter: Writing headlines, social copy, and influencer briefs.
Be detail-oriented: Live for the details and stay on top of deadlines.
Be a team player: Be collaborative and solution-oriented; willing to raise your hand.
Be willing to have fun: We love what we do, and who we do it with - and hope you will, too
ABOUT YOU
7+ years of digital/social marketing experience with consumer brands
Bachelor’s degree
Proficiency in using influencer management platforms like Julius, Tagger, Creator IQ, Upfluence
Organization, managing time effectively, managing multiple projects simultaneously and a results-driven mentality
A strong understanding of influencer marketing by topic area and social media platforms including contracting with influencers, content development and measurement
Expert knowledge of both paid and organic influencer marketing
Good knowledge of influencer marketing platforms and software
Excellent project management skills with an eye for detail, including drafting contracts, negotiating fees, collaborating with team members to execute, and following through
Seamlessly able to work closely with planning and creative internal teams to drive business outcomes
Expert grasp of social media platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat and TikTok plus up and coming platforms
Basic knowledge of paid social and optimization
A master creator and presenter in PowerPoint
PLUSES
Proficiency in Photoshop, After Effects, Canva, animation and motion graphics
Certification in Facebook Blueprint, Twitter Flight School and Google Analytics
Social media management tools like Sprout, Sprinklr, HubSpot, Hootsuite, Salesforce and Khoros
Experience with Streamyard
Proficiency in Google Analytics and various ad platforms
SEO and content marketing platforms (BrightEdge, Moz Pro, SEMRush)
Experience with cross-channel integration
Proficiency in Google Tag Manager or Google Data Studio
#LI-SW1
HOW TO APPLY
Potential candidates can apply for the position here.
ABOUT US
Zeno Group is a fiercely independent and global integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients.
Zeno Group is a place where careers are built and lives are lived. We cultivate our fearless culture to ensure greater diversity, equity and inclusion across the entire agency and the industry. Zeno is for everyone. Winner of our industry’s most coveted awards including the 2021 PRWeek Agency of the Year and a two-time winner of PRWeek’s Best Places to Work, Zeno has been previously named Creative Agency of the Year by PRovoke and recognized twice by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS
Zeno Group offers a creative and differentiating benefits package including a variety of medical and dental choices, vacation, and sick time. We also offer a 401(k) plan, pretax flexible spending accounts, tuition assistance, a prescription drug benefit plan, a vision plan, long-term and short-term disability, life insurance and programs that support flexibility and promote work/life balance. In addition, our unique ZenoFit wellness program offers financial support to pursue the wellness activity of your choice.