H&S Communications Seeks Senior Account Executive, Media Specialist
POSITION OVERVIEW
We are looking for an energetic and driven Media Relations Specialist to join our Lifestyle Marketing team.
The Lifestyle Marketing division consists of a diverse group of strategists, brand builders and visual storytellers. With our finger on the pulse of fashion, tech, travel and lifestyle trends – we get people talking about our creative, buzzworthy 3-dimentional ideas and secure high-quality editorial coverage.
The right candidate will be ambitious, a strategic thinker, a strong writer, excellent communicator, obsessed with all things pop-culture and a creative storyteller. A cultural guru at heart, this candidate should have a good handle on the ever-evolving news cycle and developing trends. Must have a strong background in account management, as well as high-level editorial contacts in across consumer and lifestyle publications.
RESPONSIBILITES
Responsible for building and maintaining excellent press relationships with national business, consumer, lifestyle trade publications; as well as mainstream editors to create and place compelling stories that yield relevant media coverage and content.
Meet regularly with key account leads to solidify relationships, better understand business needs of clients, gain feedback and ensure consistent, timely work flow.
Conduct regular media outreach and secure top tier placements across H&S portfolio of clients.
Serve as lead media counsel to designated clients and account teams.
Advise clients on short and long-term media relations/press strategy, set goals, manage expectations, set timelines and manage deliverables.
Decode culture to concept, craft and create media relations briefs that generate persuasive and shareable earned coverage (e.g., editorial and social).
Remain abreast of current events, cultural moments and trends and spot traditional, digital and social media trends – particularly as they relate to fashion, lifestyle, travel and spirits.
Foster existing, and maintain high-touch relationships with publishing houses, editors and freelance writers to ensure ongoing media interest, maximizing client share of voice and message pull-through.
Monitor, track and build client focused and competitive brands’ media reports using digital tools (e.g., Cision, Meltwater, Talkwalker, etc…).
Concept and develop creative paid and organic marketing communications strategies for execution across paid, owned, earned and social media platforms.
Actively participate in and lead brainstorm sessions.
Design and presentation abilities (e.g., PowerPoint, Keynote and Adobe Suite are your friends).
Will be an active participant in seeking new business opportunities, the pitching process, and networking.
Manage account financials: develop and manage budgets, fee estimates, out-of- pocket expenses, team hour allocation, billing, invoicing, internal tools, etc.
QUALIFICATIONS
Bachelor’s degree in communications, journalism, marketing or a related field.
Minimum of three to five (3-5) years of public relations experience.
Must be a BIG thinker who loves the details!
Must have strong writing, communications and interpersonal skills.
Thrive in a diverse environment and contribute to overall H&S culture.
Be a proactive and strong communicator with a problem-solving attitude and ability to work in a fast-paced environment, prioritize programs and meet deadlines.
Experience working collaboratively with cross-functional marketing disciplines and agencies (e.g., paid media and advertising agencies, etc…)
Passionate story and truth-teller, with a natural curiosity for the travel, lifestyle, fashion and experiential industry.
Highly organized, self-starter, energetic, with a collaborative work ethic and pays meticulous attention to details.
Manage and mentor junior team members, ensuring quality and breath of coverage.
Excited to become a part of a fast-paced, self-starter and entrepreneurial environment.
Is intrinsically motivated, highly organized, energetic and takes ownership of projects.
Thrives in both a collaborative and independent team settings, is solutions based and results driven.
Enjoys participating in employee-led committees which help to shape company policies and culture; as well as planning of company celebrations and quarterly outings (virtual or otherwise).
Takes initiative and demonstrates flexibility when priorities shift.
Knowledge of pop culture and strong interest in entertainment, fashion, spirits, travel, hospitality, film, or television.
Work Location: temporarily remote but will be based in our NYC Office once we return in the coming months.
HOW TO APPLY
Potential candidates can apply for this position by sending a resume and cover letter to careers@hs-pr.com.
ABOUT H&S COMMUNICATIONS
H&S Communications is a 100% woman-owned, diverse, and privately held entity. A preferred partner of the Omnicom Media Company network - H&S Communications is an integrated marketing communications agency that offers fresh thinking, flawless execution and global access.
H&S is comprised of an award-winning team of Curious, Creative and Connected strategists, cultural explorers, experience makers, community builders and compelling storytellers. With diversity at our core: 70% of our senior leadership and 50% of our junior staff represent a multifarious mix of race, ethnicity, gender, religions, abilities, and perspectives.
Our honors include 2020 PR News Best Places to Work, 2020 Creativepool Best Places to Work, PR Week’s 2020 Purpose Awards, PR Daily’s 2020 Corporate Social Responsibility Award, 2020 Observer PR 50 List, 2019 Provoke Agency of the Year, 2019 Biz Bash Events Style Awards Finalist, 2018 CLIO Awards winner, 2x Webby Awards and 3x Bronze Cannes Lions winner. As well as connecting New York City Public School students to success by serving as hands-on Pencil mentors.
Rooted in luxury, fashion, hospitality, entertainment, food and beverage – the agency specializes in cross-cultural marketing, media, talent and influencer relations, visual and technical production. With a pulse on trends, culture and varying perspectives, we help to reinvent, reimage and transform brands while bridging long-lasting consumer connections.
H&S Communications is an equal opportunity employer. All candidates will be considered for employment without regard to race, ethnicity, nationality, color, religion, age, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
**Special Notes** In the wake of COVID-19, all positions are currently remote. We hope to have this person work onsite in our NYC once offices resume opening (pending the safety protocols in place surrounding the COVID-19 outbreak).
To learn more about H&S Communications and our culture log into www.hs-pr.com, subscribe to our newsletter and follow us on Instagram @harrisonshriftman.