Evoke KYNE Seeks Senior Account Manager
About Evoke KYNE
Evoke KYNE is a global, award-winning health communications and public relations agency dedicated to helping improve and save lives. We were founded on the belief that communication is a powerful health intervention. We are part of Evoke, a marketing, media, and communication agency designed for health and wellness.
About this role
The Senior Account Manager (SAM) will step into the shoes of an Account Director when required and will start to develop and demonstrate strategic thinking. The SAM will become increasingly responsible for growing and managing account team members, as well as playing an essential role in supporting the business and client base.
The SAM will continue to refine and enhance their healthcare communications skills, taking a sense of ownership and accountability on all accounts and driving through campaigns to successful completion. Recognising the importance of the ‘bigger picture’, the SAM will be expected to develop their leadership skills as they grow in this role
Core responsibilities
Managing projects to deliver high quality, on-strategy campaigns
Oversee the day-to-day management and implementation of multiple client campaigns/teams to drive the business forward
Take active role in leading client meetings/calls
Develop, manage and delegate projects/campaigns effectively, acting as the primary client contact where appropriate, with support from the senior team
Assist the senior team to:
Develop objectives, strategies, tactical programmes
Evaluate results across a portfolio of client business
Develop and manage appropriate budgets for client campaigns/activities
Manage team workloads and maintain servicing levels
Take responsibility for the financial status of accounts and oversee client billing, ensuring profitability.
Inspire, coach and develop the account team, continually challenging them to deliver a strategic, comprehensive and professional service
Ensure work produced meets/exceeds the objectives set and is done so in a timely manner, to the highest possible standard and achieving the possible best results
Deliver programmes against objectives and evaluate accordingly with support from the senior team
Oversee the execution of media strategies, being fully competent in using traditional, digital and social media techniques, either earned or paid-for, in client assignments and discussing ROI tools.
Assist senior team in the preparation and delivery of presentations and new business proposals, often developing first draft proposals and slide decks
Ensure all written communication is of the highest quality (grammar; spell-checked)
Player with clients
Develop and maintain strong client relationships through regular contact; make conscious effort to understand how to work most effectively with each client
Demonstrate a sound understanding of the client’s business and industry, their competitors and business objectives
Provide strategic counsel to clients, based on knowledge of their business, the market and the media
Aim to be balanced and thoughtful in your approach and consider the wider business perspective and merits/fallbacks of different approaches prior to taking action
Develop the ability to influence and manage client’s expectations
Challenge and negotiate with clients
Identify opportunities for organic growth with existing clients
Develop knowledge of the internal environment in which clients operate – start to identify potential opportunities for organic growth and demonstrate an appreciation of the challenges they may be facing in their role relative to where Evoke can help
Delivering high standards in communications
Provide strategic, creative and tactical input to documents, including pitches, proposals and presentations
Give shape, coherence and direction to all written materials
Support and review teams’ written materials, helping and advising on key areas of development and improvement
Maintain, build and cultivate relationships with strategic third party professionals
Support team members in identifying reactive media opportunities and developing appropriate, well considered recommendations for the client
Contribute to the management and handling of issues/crisis responses as appropriate
Plan, attend and contribute to media training sessions
Show enthusiasm and a willingness to embrace new responsibilities/challenges.
Oversee the development and implementation of media and customer events activities e.g. press events, conferences, product launches, social media activity
Building collaborative, trusted teams
Demonstrate ability to lead a team and client project from initiation to completion outside of standard client work/team. This could be pitches or standalone projects.
Begin to demonstrate maturity and ‘gravitas’ both in the office and with clients.
Advance profile within the wider department as an inspiring, competent, approachable, dependable and consistent SAM
Take responsibility for direct line management of team members
Provide constructive and timely feedback on work set, and offer support and guidance where necessary
Conduct regular appraisals and ensure performance objectives are set
Identify areas of development where necessary and highlight to line manager
Assist with recruitment where necessary
Industry knowledge
Utilise understanding of the NHS/international health systems and broader health environment, applying growing knowledge towards the implementation and development of client and new business programmes (UK and global)
Build an in depth knowledge of the pharmaceutical industry, Evoke, and client environment
Keep updated on new developments within the healthcare communications industry, social media platform developments and other PR agency activity
Keep updated on the ABPI, GDPR codes and other international regulatory bodies that impact on client business
Solid understanding of European/ UK media and social media platforms within the healthcare environments.
Essential skills and knowledge
Excellent people management skills – managing performance, delegation and coaching
Excellent verbal and written communication skills
Excellent project and time management skills
Ability to multi-task and work under pressure on multiple accounts
Ability to use own initiative
Financial management skills – budgeting
Good negotiating and influencing skills
Excellent editing and quality control skills
Personal characteristics
Integrity, Conscientious, Approachable, Team player, Detail focused, Challenging, Confident, Organised, Self aware
Level of experience
Account Manager experience or higher within a comparable industry.
Evoke KYNE provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of a protected characteristic, that is: age; disability; gender reassignment; marriage and civil partnership; pregnancy and maternity; race; religion or belief; sex; and sexual orientation.