Evoke KYNE Seeks Digital Director
Evoke KYNE is an award-winning communications agency that harnesses insight, experience and creativity to advance health and wellbeing around the world. We were founded on the belief that communication is a powerful health intervention. Our team is passionate and committed, with deep experience working across sectors to make real differences in health. We love what we do, we live what we do, and we truly believe in what we do.
We are currently seeking a Digital Director to join our growing team. The successful candidate will be a passionate digital strategist with hands-on planning, management and implementations of digital programs.
Evoke KYNE employees share a passion for making a difference in health, both locally and around the world. We value curiosity, collaboration and a creative working environment. We work hard, play hard, and give back to our community. Based in New York, this is an exciting opportunity to join a fast-paced, growing global company. This position will be remote until further notice.
KEY RESPONSIBILITIES
Client Partnership
Develops and cultivates relationships with clients and external audiences
Thoughtfully counsels clients based on digital landscape and business goals, showcasing ability to
marry digital tactics up to client’s broader strategy; takes immediate action on client feedback
Develops digital strategies based on client objectives, defining measurable KPIs and proactively assessing
results on an ongoing basis to evolve benchmarks, inform channel/content strategy and ensure success
Proactively directs planning and execution of digital projects ensuring
timeliness, efficiency and high-quality delivery of results
Possesses skills necessary to handle issues management, mobilizing teams to respond to issues
and provide strategically sound recommendations to clients on how to handle/address issues
Deep experience in developing digital SOPs/playbooks and establishing channel
management guidelines (e.g., website management, SEO, email, social platform)
Ability to coach and train client and internal teams in digital best
practices (e.g., 101 sessions) in collaboration with EVP
Plays active role in developing and tracking budgets related to client digital activities,
with ability to mentor mid-to-junior level staff on financials as appropriate
Supports Global Head of Digital and Head of Social Media in monthly/quarterly
forecasting and developing digital staff plans for core clients
Manages multiple priorities at once and with ease
Serves as quality control and final review of digital content/assets prior to client delivery
Business Development & Operations
Researches, develops and presents new business proposals, gaining more
confidence and experience leading new business efforts
Participates in organic/new business pitches with confidence
Identifies and realizes opportunities for organic account growth by offering new digital
tactics, ideas and upsells current offering on the account where they are embedded
Understands key issues to be considered when making decisions and has the ability
to formulate strong recommendations based on experience and data
Utilizes data to drive agency recommendations and idea generation including ability
to lead social listening, channel/content audit, user journey/persona development
and other research projects to uncover clear and actionable insights
Demonstrates in-depth knowledge of digital strategies and platform nuances across
social, mobile and web platforms in addition to content and storytelling trends
Demonstrates an understanding of Evoke KYNE’s mission and values and
a commitment to the growth and success of the company
Collaborates with EVP to continue to enhance digital capabilities, suggesting
new offerings or ways to elevate current practices and approaches
Leadership & Teamwork
Works collaboratively with account teams and other specialty teams, with
ability to seamlessly flex between teams/management styles
Demonstrates initiative, resourcefulness and works through issues independently
in as much as possible and effectively collaborates when appropriate
Serves as a resource to account teams to educate and provide strategic counsel on digital and influencer programs
Proactively seeks out professional development opportunities, skillset growth
Assists in onboarding new specialty team members and account team members,
coaching on best practices for working with digital team
Provides direct and constructive feedback to junior team members, supporting them in developing
fundamental skill sets (copywriting, research, project management, community management, etc.)
Acts as a role model for junior team members
Conducts annual reviews for direct reports (as appropriate) and regular check-ins, overseeing
professional development and opportunities for growth and advancement
Supervises junior staff by mentoring, motivating, coaching and providing clear and consistent feedback
Be a change agent internally and with partners and clients – leading the way in best practice digital
communications, problem-solving, coaching and building buy-in and consensus for innovative approaches
Able to gather information to make appropriate decisions for clients and internal teams
Role models company values and inspires an inclusive culture
Effective Communication
Plays a major part in drafting and providing oversight in development of digital
strategies inclusive of those for corporate and unbranded/patient channels
Robust knowledge of digital best practices across channels and keen eye for reviewing digital content for
consistency, voice, channel nuances, brand/program style and developing analytics reports to report on results
Collaborates with account teams to set appropriate timelines and follows established processes
of leveraging strategic briefs and ensuring digital team inclusion as appropriate
Leads key aspects of client interactions and liaison with external agency and
third-party partners to further develop communications skills
Continues to proactively seek opportunities to further hone communications skills, including presentation skills
Manages and monitors workflow on accounts, anticipating and
flagging staffing issues and offering solutions to EVP
Qualifications
Bachelor’s degree, preferably in communications, marketing or digital
7-10 years’ communications or related marketing / communications / digital / social experience;
global health issues or health product communications experience preferred
Ability to develop and maintain effective relationships/partnerships (internally and externally)
Track record of building successful digital and social campaigns. Experience with social media
strategy, content creation and campaign management – organic and paid initiatives.
Experience developing and managing multichannel content calendars and with CMS such as WordPress
Hands-on experience with mobile, web or email marketing not required but an advantage
Proficiency with online/social research and analytics platforms such as Netbase, Sprinklr,
Buffer, Buzzsumo, Meltwater, Klipfolio, Hubspot, Google Analytics, Mixpanel, etc.
Confident with digital data (web, search, social, mobile; quantitative and qualitative), able
to guide analytics projects and derive meaningful insights that can inform the strategic
approach and yield hyper-targeted, high-impact communications strategies
Team player, ability to work cooperatively across teams
Prior supervisory experience and ability to develop junior team members
Fluent English and excellent communications skills (written and oral), additional languages a plus
Excellent organizational, communications and interpersonal skills
Handles conflict diplomatically
Delivers and accepts feedback well
Has earned respect (internally and externally) and has leadership presence
Confident and compelling style in communicating with clients, teams and external stakeholders
Solid client relationship building and presentation skills
Positive, professional and flexible attitude that lends itself to quality client service
Experienced in successfully managing resources and budgets
Demonstrates keen critical thinking skills and proactivity
Proactive, self-starter; shows an entrepreneurial spirit
Flexible and dynamic (e.g., willing to change and evolve thinking)
Resourceful and proactively seeks solutions to challenges
Knowledge of relevant guidelines and legislation as they pertain to digital marketing
(e.g., GDPR) or to health communications (e.g., FDA or ABPI guidelines)
Recognized project management aptitude
Evoke KYNE is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of actual or perceived race, religion, creed, color, sex, pregnancy, age, national origin, ancestry, ethnicity, citizenship, disability, genetic information, veteran status, marital status, familial status, sexual orientation, gender expression or identity status as a victim of domestic violence, stalking and sex offenses, or any other status protected by applicable federal, state or local law.