Current Global Seeks Senior Associate, Media Relations (Detroit-based)
POSITION PROFILE
Current Global is looking for a Senior Associate, Media Relations for our vibrant consumer and corporate marketing practices. The ideal candidate will be someone who is passionate about developing strong relationships with media and journalists to deliver impactful coverage for clients. The candidate should ideally have a background in corporate and consumer media relations and business-to-business writing. They should also be willing to pitch and learn about different media verticals. The ability to translate client objectives and business strategies into story narratives that the media find useful and compelling is a must.
PRIMARY RESPONSIBILITIES
Develop relevant, timely and engaging story narratives for clients
Follow the news cycle and trends to ensure we’re inserting clients into story opportunities in strategic and culturally relevant ways
Help to educate clients on the new media landscape; including upcoming news outlets and verticals, new reporters and the latest trends in the media
Represent the agency and clients with journalists and influencers to illicit positive, productive and purposeful coverage
Strong writing and pitching skills; getting to the heart of the story in a concise, but impactful manner
Draft key messaging and story narratives (pitches, alerts, releases, social content, etc.) to positively position clients and educate media on the client’s point of view
Contribute to campaign measurement and evaluation criteria
Prepare timely team and client updates on all stages of project execution
Conduct media research
BASIC REQUIREMENTS
2-4 years of experience in PR (agency or corporate in-house) or media property
Journalistic instincts and skills in uncovering and developing stories
Exceptional written, oral and interpersonal communication skills that are clear, concise and direct, with a keen attention to detail
Work well across various teams and talent communities; able to multi-task
Minimum: Bachelor's Degree
Current Global is proud to be an Equal Opportunity/Affirmative Action employer. Current recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.