Current Global Seeks Manger of Media Relations (Detroit-based)
POSITION PROFILE
Current Global is looking for a Manager, Media Relations. The ideal candidate will be resourceful with an entrepreneurial spirit, a motivating leader with excellent communications skills, and someone who is passionate about developing strong relationships with media and journalists to deliver impactful coverage for clients. The candidate should have a strong background in technology media relations, especially in the consumer technology, culinary, entertainment and/or home categories and also be willing to pitch and learn about different media verticals.
The ability to translate client objectives and business strategies into story narratives that the media find useful and compelling is a must.
PRIMARY RESPONSIBILITIES
Craft multi-platform communications plans that leverage the most effective media players and personalities to meet client objectives
Translate communications strategy into relevant, timely and engaging story narratives
Keep a pulse on the news cycle and trends to ensure we’re inserting clients narratives in targeted, culturally relevant and insightful ways
Educate clients on the new media landscape; including upcoming news outlets and verticals, new reporters and the latest trends in the media
Proactively identify media themes that could impact a client’s reputation
Strong writing and pitching skills; getting to the heart of the story in a concise, but impactful manner
Ability to generate new media relationships on behalf of clients and expand upon existing relationships as well
Represent the agency and clients with journalists to illicit positive, productive and purposeful coverage
Generate key messaging and story narratives (pitches, alerts, releases, social content, etc.) to positively position clients and educate media on the client’s point of view
Demonstrate knowledge of client business objectives and proactively suggest ideas and programs to meet those objectives
Contribute to the career growth of junior team members, serving as mentor and role model
Set and meet campaign measurement and evaluation criteria
Prepare timely team and client updates on all stages of project execution
BASIC REQUIREMENTS
5-7 years’ experience in PR (agency or corporate in-house) or media property
Experience working with consumer lifestyle clients/brands
Journalistic instincts and skills in uncovering and developing stories
Trusted, personal relationships with influential media and journalists
Possess a deep understanding of the evolving media landscape, consistently keeping a pulse on new opportunities and platforms to tell your clients’ stories
Understand how social media, digital platforms and changes to the traditional business model impact our services to clients
Demonstrate exceptional written, oral and interpersonal communication skills that are clear, concise and direct, with a keen attention to detail
Work well across various teams and talent communities; able to multi-task
Minimum: Bachelor's Degree
ADDITIONAL QUALIFICATIONS
Experience with clients and accounts that are measurement and evaluation driven
Strong presentation skills, poise and professionalism
Resourceful, entrepreneurial spirit
Current Global is proud to be an Equal Opportunity/Affirmative Action employer. Current recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.