Current Global Seeks Director - Platform Strategy
DESCRIPTION
Current Global is looking for a Director, Platform Strategy in our Chicago office to join the Integrated Media community. A self-starter with an integrated marketing mindset, this person will be an expert in planning, designing and implementing campaigns on major social and digital platforms to best leverage earned, owned and paid strategies. S/he will collaborate with Current’s talent communities to develop and deliver comprehensive social and digital media plans for a variety of clients primarily in the CPG, food and beverage categories.
PRIMARY RESPONSIBILITIES
Collaborate with teams to develop and manage integrated programs across platforms
Serve as a senior client contact and counselor
Effectively sell new approaches and techniques to colleagues and clients
Oversee planning and buying activities, identifying insights and optimizing campaigns to deliver on client objectives
Manage internal and external schedules and timelines, overseeing day-to-day activities
Stay at the forefront of new digital trends, applications and offerings of key and emerging platforms
Manage tracking and reporting of campaign progress and results
Provide insights and demonstrate ROI beyond impressions, click-through or fan acquisition
Develop campaign budget estimates; manage budgets
Mentor junior staff
MINIMUM REQUIREMENTS
7-9 years of experience, preferably with some agency experience
Deep digital and social media experience and relationships with platforms including Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, etc.; understanding and awareness of new offerings and solutions
Understanding of consumer behaviors across digital platforms and experiences
Analytical skills to evaluate media platforms for audience composition and to develop evidence-based recommendations
Expertise in analytics and measurement tools
Understanding of digital campaign ecosystems, online and offline marketing principles
PREFERRED REQUIREMENTS
Detail-oriented, multi-tasker
Strong written, verbal communication, negotiations and presentation skills
Collaborative; self-motivated; entrepreneurial; endlessly curious
HOW TO APPLY
Potential candidates can apply for the Director of Platform Strategy position here.
ABOUT CURRENT GLOBAL
Current Global is a global communications agency and creative powerhouse. Our footprint spans Asia, Europe, North and South America and has strength and depth across corporate, consumer, health, and technology communications. Our dynamic team of brand marketing, public relations and digital veterans work with some of the world’s most iconic brands to develop highly strategic and creative campaigns, collaborating across our four talent communities: Client Experience, Insights, Content, and Integrated Media.
The best ideas come from a diverse mix of minds, backgrounds, and experiences, which is why we believe that diversity, equity, and inclusion are mission critical to building strong teams, cultivating great leaders, and creating an agency where everyone can do their best work. At Current Global, difference is valued, equality is a mandate, and inclusiveness is a reflex, not an initiative. We offer exciting career opportunities for entrepreneurial leaders. Learn more at www.currentglobal.com.
Current Global is proud to be an Equal Opportunity/Affirmative Action employer. Current recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.