Zeno Group Seeks Vice President, Digital
JOB DESCRIPTION
Zeno Silicon Valley is looking for a seasoned storyteller to join our growing digital team. The ideal candidate should have a mix of social media, analytics, content marketing experience and a passion to learn. This storyteller will be responsible for executing the day-to-day of client programs with a focus on brand storytelling on social media channels.
The VP, Digital will lead digital work for some of the world’s most renowned brands and should be an expert at developing strategies that leverage market, category and audience insights to uncover and point to a unique path forward for Zeno clients. Candidates should have a knowledge base of the digital media landscape and an understanding of all possible media and marketing channels (social, programmatic, search, influencer, TV, video and email) with an emphasis on social. A deep experience with developing thought leadership campaigns including executive visibility on social media and influencer engagement is critical — including both paid and earned models.
The VP, Digital will execute content programs on various channels like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and YouTube while playing a significant role in supporting influencer marketing campaigns, both paid and organic. Zeno wants a candidate who is data-driven minded and likes getting in the weeds ondata, primarily Brandwatch, to uncover trending topics for content marketing purposes.
Zeno needs a candidate who is detail-oriented and good at helping a team stay on track with deliverables. This VP, Digital will love to learn, read, consume content and trends.
The VP, Digital will be expected to cultivate senior digital and marketing client relationships and drive execution from start to finish with their internal team. This leader should have a hands-on approach to mentoring junior teammates and driving the team collectively towards success. One must enjoy managing a team daily.
Most importantly, Zeno wants people who are eager and ambitious. The Zeno Silicon Valley digital practice is a fast-paced team with an abundance of opportunities to work on some of the world’s most innovative brands.
This person must:
Be hungry: Show you want to be here and give 100% every day.
Be a self-starter: Love taking on new challenges and learning new things.
Be resourceful. The ability to find quick and clever ways to overcome challenges and get answers.
Be a strong copywriter: Writing headlines, social copy and paid ads that drive action.
Be entrepreneurial: Love taking on new challenges; join an already-booming practice and partner with us to help grow it further.
Be “good in a room”: Be a strong presenter and good under pressure and tough Q&A.
Be data-driven: Be both creative and analytical.
Be a team player: Be willing to get in the weeds, sometimes write & review copy, and help coach the team to success.
Be collaborative: Be solution-oriented and always willing to lend a hand.
Be engaged: Team culture is incredibly important. We love what we do and who we do it with, and hope you would, too.
DESIRED QUALIFICATIONS
At least 10+ years of experience in digital marketing
Deep experience with corporate content strategy development, whether for a brand’s corporate social channels or an executive’s channels
Deep experience with paid social media, including behavioral targeting and lead generation campaigns
Experience with engaging B2B influencers or thought-leaders in a paid and/or earned capacity
Strong problem-solving and natural leadership, with previous experience managing others
Highly experienced with client counsel and tough client Q&A conversations
Experience in numerous client presentations, with strong speaking skills
Strong project management skills with experience growing and leading a team
Strong understanding of performance metrics, optimization and ability to spot trends
Strong understanding of data and how it can be used to create content
Experience with promoting social media content on Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube
Stellar copywriting skills, including experience writing social ad copy for brands
Excellent time management skills and highly organized, with experience working simultaneously on multiple clients and projects
Extremely comfortable with Microsoft Office applications, especially PowerPoint
PLUSES
Experience with SEM/SEO and programmatic display
Demonstrable experience in bid management and tracking solutions (Google Ads, Microsoft Ads, etc.)
Proficiency in SEO and content marketing platforms like BrightEdge, Moz Pro, SEMRush, Brandwatch, Audiense and Traackr
Proficiency in Google Analytics, Google Tag Manager, Google Data Studio and various ad platforms
Proficiency in Photoshop, After Effects, Canva, animation and motion graphics
Certification in Facebook Blueprint, Twitter Flight School and Google Analytics
Social media management tools like Sprout, Sprinklr, HubSpot, Hootsuite, Salesforce and Khoros
Experience with Streamyard
#LI-SW1
HOW TO APPLY
Potential candidates can apply for the Vice President, Digital position here.
ABOUT US
Zeno Group is a global, integrated communications agency, born from PR. We bring together the best talent to help clients across industries and sectors navigate complex business and brand challenges brought on by an increasingly digital, always-on world. We are committed to producing work that delivers true business value for clients. We excel at helping clients recalibrate their brands, reframe their positions and – most importantly – connect and engage with people.
Two-time winner of PRWeek’s Best Place to Work, Zeno was named 2017 Mid-Size Agency of the Year and 2016 Creative Agency of the Year by the Holmes Report. Zeno also received high commendation in 2017 as International Agency of the Year. The agency was recognized at the Cannes International Festival of Creativity in 2016, winning a Gold Cannes Lion and a Bronze PR Cannes Lion. Zeno is also the unprecedented three-time winner of PRWeek's US Mid-Size Agency of the Year award. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS
Zeno Group offers a creative and differentiating benefits package including a variety of medical and dental choices, vacation, and sick time. We also offer a 401(k) plan, pretax flexible spending accounts, tuition assistance, a prescription drug benefit plan, a vision plan, long-term and short-term disability, life insurance and programs that support flexibility and promote work/life balance. In addition, our unique ZenoFit wellness program offers financial support to pursue the wellness activity of your choice.