Page seeks Content Marketing Associate
Associate, Content Marketing
February 2021
To apply, please submit your Resume and Cover Letter to Aashna Dhayagude at adhayagude@page.org
Page is seeking a Content Marketing Associate to create and project manage the production of content related to Page thinking, research reports and events, and to support Page’s content marketing efforts. This is a full-time position reporting to the Vice President, Communications & Content. Candidates in New York City are preferred although remote work is a possibility.
Background
Page (formally known as the Arthur W. Page Society) is the premier global membership association for senior corporate communications leaders. Members include chief communications officers (CCOs) at leading enterprises, non-profits, NGOs and government bodies; CEOs of public relations agencies and consultancies; and educators at top universities.
The Page mission is to strengthen the enterprise leadership role of the chief communications officer (CCO) by embracing the highest professional standards, advancing the way that communications is understood, practiced and taught, and providing a collegial and dynamic learning environment. Our purpose is to unite the world’s best communications to transform business for the better.
Page members learn from each other by exchanging insights and perspectives. They also contribute leading edge thinking to research reports that are used to define the future of the CCO. Page produces content that captures and conveys those insights and perspectives, especially to provide new learnings, best practices, case studies and emerging research. As our membership grows, the number of events we hold increases, and our thought leadership efforts accelerate, we intend to produce quality content on a timelier and more regular basis.
Position Description
The Content Marketing Associate will be responsible for managing the creation of new content and scalable campaigns designed to educate members, their teams, and senior communicators in general about the evolving role of the CCO. This individual’s content creation will include, but not be limited to, writing case studies and blog posts and producing graphics and videos, within existing templates and building new ones. Working with the Director of Digital Content Strategy and the Vice President, Communications and Content, this individual will also deploy content as part of Page’s marketing efforts, which includes mapping user journeys and optimizing content performance through data analysis and testing.
Responsibilities
Produce and/or manage the production of the following:
Marketing campaigns and landing pages within Hubspot to drive outcomes for the organization
Member resource guides like the Page Guide to CommTech
Member case studies including video, written and visual components
The Page podcast, The New CCO, in partnership with our podcast producer, plus producing marketing collateral
Regular member e-newsletters, called Page Views and Page Up Picks, both of which offer relevant news and other content, including analysis
Videos and other content assets related to thought leadership and conferences
Developing content in coordination with campaigns for the Page blog, PageTurner
Infographics and other graphic assets
Bylines and articles in partnership with our PR firm
Organizing Page Conversations - one-hour member calls on topical issues - and developing content out of them
Managing member affinity groups
Manage the Thought Leadership efforts of Page Up, a membership organization for senior members of Page members’ teams
Support the implementation of our content strategy and editorial calendar, and work with the Communications team to publish and share Page content with stakeholders
Work with Director of Digital Content Strategy to identify opportunities of paid amplification for Page content
Project manage the creation of content including setting and enforcing timelines, arranging meetings, brainstorm discussions and interviews, and obtaining approvals
Assist in creation of content onsite and after Page conferences, including daily recaps, blog posts and videos
Ensure all Page content is consistent with Page brand guidelines, including visual and tone of voice
Skills & Qualifications
Bachelor’s degree in public relations, communications, marketing or related field; master’s a plus
2-3 years’ experience in the communications and/or public relations field, ideally with experience in content marketing
Marketing automation experience required; HubSpot Marketing Software or related certification a plus.
Background in corporate communications, ideally with focus on business and/or executive communications
Strong content creation capabilities, which may include graphic design (Adobe Creative Suite); scripting for videos and podcasts; high quality video capture and editing; high quality audio recording;
Exceptional writing skills
Working knowledge of HTML and common CMSs including WordPress
Familiarity with data visualization and data analytics platforms including Google Analytics
Strong project management skills and track record of successful program executions
Availability to travel periodically for events (Post-pandemic)
Behaviors
Highly motivated and self-directed with strong work ethic, high standards and attention to detail with a track record of rapid execution
Ability to plan, organize, prioritize, multitask and carry out work to meet deadlines and achieve objectives
Works well in a collegial, collaborative, team-oriented environment
Strategic thinking, good judgment and creative problem-solving
Communicates well with fellow team members on project status and coordination
Strives to constantly acquire new knowledge, lifelong learner
Provides candid expert guidance in a clear yet respectful manner
Supports and lives by the Page Principles