Idea Grove Seeks Marketing Manager & Content Creator
Marketing Manager & Content Creator
Location: Dallas, Texas or remote (United States)
Job type: Full-time
DESCRIPTION
If you live and breathe PR and marketing, Idea Grove just might have the job for you. We are looking for a versatile marketer and content creator who will be responsible for the growth of our agency’s thought leadership outreach and inbound marketing channels.
As a content creator, you will create various types of content for our company’s web pages and third-party websites and publications, including articles and multimedia content. Writing, podcasting, and video content are all equally relevant to the position. Content creator responsibilities account for 60-70 percent of the role.
As marketing manager, you will manage the agency’s internal marketing budget and ensure that all marketing outreach is in line with our brand identity and helping us to achieve our KPIs. You will help us build and maintain a strong and consistent brand through a wide range of marketing channels, starting first and foremost with our Idea Grove (www.ideagrove.com) and Trust Signals (www.TrustSignals.com) websites. Marketing manager responsibilities account for 30-40 percent of the role.
RESPONSIBILITIES
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Research industry-related topics
Develop, prepare and publish well-written/well-produced content
Edit and proofread written pieces before publication
Conduct keyword research and use SEO guidelines to optimize content
Measure web traffic to content (e.g. conversion and bounce rates)
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Measure and report on the performance of marketing campaigns, gain insight, and assess against goals
Develop a strategy and take ownership of Idea Grove’s social media outreach
RELEVANT EXPERIENCE (BUT NOT REQUIRED)
5+ years experience in digital marketing, content writing, and/or public relations
Experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Experience building corporate narratives with strong news hooks
Experience creating content for the marketing pieces, web, blogs, eBooks, press releases and media kits, white papers, scriptwriting, and growing a social audience
Solid knowledge of website analytics tools
Experience with HubSpot is a plus
A sense of aesthetics and a love for great copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement
Bachelor’s degree in communications, marketing, or related field
This can be a remote position, but the individual will need to closely match Central Time Zone hours (8:30a to 5:30p, central time)
HOW TO APPLY
Potential candidates can apply for the Marketing Manager and Content Creator position here.
ABOUT IDEA GROVE
Looking for an agency with an entrepreneurial spirit that’s on the fast-track to growth? Do you like surrounding yourself with a tenacious, whip-smart team, with the freedom to lead in your day to day role?
Idea Grove is a boutique, unified public relations and marketing agency based in Dallas and serving B2B technology clients across the nation. We work with established brands like Amazon and Stanford, along with emerging companies in cutting-edge technology sectors like e-commerce, AI, machine learning, educational technology and more. We help clients win by orchestrating high-profile, integrated programs that drive business growth. It’s our belief that great ideas can come from anywhere and anyone, and that the contributions of individual, diverse voices are what make our collective voice strong and unique. This is why inclusion, diversity, and equity is at the forefront of our company goals and team growth.
Driving this are the core values embodied by each and every team member:
Creativity
Respect
Energy
Accountability
Teamwork
Empathy