Bliss Seeks Account Supervisor or Director (PR-Marketing) - Business of Healthcare
Position Overview:
The Bliss Group is looking for an Account Supervisor or Account Director to join our growing Professional Services practice. This hire will join a team responsible for the B2B integrated marketing activities and PR for our largest client.
This hire must have relevant healthcare PR/marketing experience, “business of health” i.e., working with businesses that provide products or services to healthcare organizations. Ideally has had exposure to digital transformation/emerging tech as well. Needs to be knowledgeable about the major issues and trends in healthcare, as well as be a go-to thought leader for all things related to how digital is changing the future of healthcare.
Experience in multiple PESO segments is a bonus, as this role will be responsible for advising clients on content, PR and marketing strategy across the PESO spectrum. This role will entail leading a small team focused on the business of health for this client and will serve as the day-to-day account lead for one or more senior clients. Must have stellar writing and client counseling skills.
Responsibilities include but are not limited to:
Serve as the day-to-day support for select clients, managing both strategy and execution
Leverage stellar writing/editing skills to develop and edit content (surveys/studies and other long-form thought leadership collateral, email marketing copy, digital ad copy, video scripts, etc.)
Develop media relations strategies, goals, media targets and pitch angles
Pitch the media
Serve as information leader on client teams, demonstrating industry or media-driven knowledge that directly and indirectly affects the client
Route articles of interest to account teams and client
Assist in the development of long-term client plans and program recommendations and developing budgets
Manage reporting mechanisms for client and account team
Participate with senior team leaders in client presentations
Coach/mentor junior staff and review their work for accuracy
Support organic new business development initiatives
Qualifications:
Bachelor's degree
4-6+ years (AS); 6-10+ years (AD) of public relations and integrated marketing experience required; agency experience preferred
PR/marketing experience in the business of health working within a professional services firm consulting to healthcare orgs, or working directly for a healthcare org/system is required. Must be able to speak to major trends and issues sweeping healthcare.
Experience with digital transformation, emerging tech, AI, etc. is a plus.
B2B communications experience is a MUST
Exceptional writing skills is a MUST
Exceptional client service and client counseling skills is a MUST. Be able to quickly establish authority with clients.
Intellectual curiosity, a passion for learning about a rapidly evolving industry, and a positive attitude!
Understanding of traditional news media landscape; experience pitching preferred
Understanding of integrated PESO marketing strategies
Proficiency in digital and social content marketing is a plus
Experience managing budgets profitably
Ability to grasp complex content
Thrives in a highly collaborative and fast-paced environment
Works effectively within a team, demonstrating coordination, communication and problem-solving
Excellent organizational and planning skills; able to work quickly, prioritizing multiple assignments, while being flexible to changing client and team needs & priorities
Work Location: temporarily remote but will be based in our NYC Office once we return in the coming months.
Bliss Benefits & Perks:
Competitive compensation package with bonus and incentive opportunities
Robust benefits program, including medical, dental, vision, flex spending, life, commuter, employee discounts and more
401K retirement plan with company match
Charitable giving
Generous time off: PTO + volunteer day + office closure between Christmas and New Year’s
Flexibility: Work from home days and FlexTime
Large agency capabilities, offerings, and clients, but a small, mid-sized company feel and culture
Career growth opportunities
A supportive, friendly, and collaborative company culture. We highly value our colleagues.
Convenient midtown office location near Bryant Park
HOW TO APPLY
Potential candidates can apply for the Account Supervisor or Director (PR-Marketing) - Business of Healthcare position here.